ALL THINGS FOOD: Is Nutella the new Truffle oil?


By Karen Ciano of QUINCY LANE.



Is Nutella the new truffle oil? It’s everywhere I look and doesn’t necessarily make everything better!

“Nutella is the brand name of an Italian sweetened hazelnut cocoa spread. Manufactured by the Italian company Ferrero, it was introduced to the market in 1964” -Wikipedia.


Is it just me or does anyone not get this Nutella trend? Don’t get me wrong, I don’t mind it, but it’s not my favourite and I certainly don’t go crazy for it.

Nutella is a huge food trend at the moment. Nutella doughnuts, pancakes, milkshakes, lamingtons, gelato, pizza, cakes, misfits and the list goes on. Pretty much seems if it’s sweet you should put Nutella on it these days. It’s all over my Instagram feed, whether it’s a doughnut oozing with the stuff or a personalised jar styled within an inch of its life, it’s everywhere.




February 5 WAS World Nutella Day and there’s a festival planned for Australia this year. There is a jar sold every 2.5 seconds worldwide!

Even though its perceived as a great nutritional breakfast ingredient for the family, it seems it’s not.

With 55% sugar and 30% fat, it’s not as ideal as many would think. It actually has more sugar and less hazelnuts than a block of Cadbury Dairy Milk Chocolate with Hazelnuts, would you spread that on your toast for breakfast? Well, maybe!





So, with statistics like that we’re just adding more even more sugar to our sweet treats all in the name of a food trend.

I just don’t get why it’s so popular, can anyone enlighten me?


Image credits:  Donut  World Nutella Day  Feature Image:

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